Endorsement, or just a vague insinuation? Check out the wording of this popular beverage advertisement:

"Before a great run. The real thing. An ice cold Coca-Cola. That's the way it should be."

Hmmm. Is it the driver, or the dragster, that enjoys drinking "the real thing" before each run? Do you think the dragster would run faster with Coca-Cola, or if they installed spark plug wires? Inquiring minds want to know.

- Erik Ievins